Who I am
My journey started in industrial design, where I first learned to think about form, function, and how people interact with the world around them. Over time, my curiosity shifted toward digital experiences; how people think, decide, and behave in products. That curiosity led me to Userspots, where I got closer to users through hands-on research, working across banking, NGOs, e-commerce, and startups. It’s where I built a strong foundation in understanding real user needs and turning insights into meaningful design decisions.
At Kariyer.net, I was the sole UX designer behind Ä°ÅŸin Olsun, helping grow the product from early stages to millions of users in just a few months. It taught me how to move fast, test ideas, and design with real impact in mind.
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Later at n11.com, I worked across multiple products and verticals, shaping experiences at scale and learning how to balance user needs, business goals, and technical realities. I also led and mentored designers, which pushed me to think beyond my own work and focus on raising the quality of the whole team.
​Now at Expedia Group, I design and optimize the One Key Card experience, using data, experimentation, and a lot of iteration to improve real business outcomes. I enjoy being close to the problem, challenging assumptions, and turning complexity into clarity.
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When I’m not designing, I’m probably hiking with my dog, travelling somewhere new, singing, sketching, or trying to slow down a bit with yoga and meditation. :)
My Skills
UX/UI Design, UX strategy, User Research, User Behaviour Analysis, UX Mentorship, Design Thinking, Wireframing, Prototyping, Conversion Rate Optimization, A/B Testing, Data Analysis, Visual Design, Interaction Design, Lean UX, Agile, Facilitating, Creative Concepting, Product Design, Technical/Non-Technical Drawing, 2D/3D Modelling, Rendering
My Tools
Figma, Sketch, Google Analytics, Hotjar, Zeplin, Marvel App, InVision, Proto.io, Cursor, Claude, Adobe Photoshop, Adobe Illustrator, Firebase, Appsee, JIRA, Rhinoceros, Keyshot
What I Do
